Hi everyone, (Happy Mother's day all you Mom's out there - you really are our better halves - bless you all)
One of the things that has bugged me for a long time is that while Google makes a killing with adwords, those of us displaying the ads (the adsense side of the equation) on our sites are making pennies. A couple of years ago Google allowed advertisers to bid different amounts for content ads (the ads on your site) rather than paying the same price for search ads (these are the ads shown when doing a Google search). While the search ads still cost an advertiser big money (and it all goes to Google) the content ads can be had for just pennies and you only get 50% of this.
When you hear of advertisers paying $50 a click for a "consolidated student loan" ad don't be fooled - they only pay this on Google search. The same advertisers ad on your site will only cost them a fraction of the search price and you will only earn pennies. Nobody makes a decent per click amount with adsense anymore - and this sucks.
Last month I had 10,189 visitors to one of my best sites - this generated 507 clicks on adsense for a whopping $86.23 - basically it paid my phone bill and nothing more. If I work my ass off and create 100 sites with this much traffic then I might be making some decent cash. Thing is I have 100 sites but getting enough traffic to them all is the hard part - too much work and I have mentioned before that I am extremely lazy.
What's the solution?
A few months back I was posting articles to a blog of mine that had to do with a very popular search term on technorati - each post I made generated several thousand hits for about 30 minutes until my post was usurped by newer posts on technorati. By the way I call this the Blogarazzi method to making money online and I will be posting more on it soon. The point I want to make is that one day Google placed an ad on my site that converted like crazy - 3 of 4 people coming to my site clicked the damn thing - an unbelievable %75 click thru rate! What's more - the ad kept coming back day after day for about three weeks and averaged a click thru rate just over %50 for the whole run. This meant a couple of things - I made almost $3000 in adsense during this period and the advertiser spent a ton of money but they kept on spending so they obviously were making a profit.
This got me to thinking...
How come Google doesn't give me ads like this one all the time?
I knew what the ad was for and why it converted so well and I knew what the landing page was selling and why they were making money.
What if I could have put my own ad on my site instead of Google's and had people going to my own landing page selling the same thing?
Wait a sec... why couldn't I?
I could! And I did!
Even after the topic had died down to only a few hundred hits per blog post I put my own ad up sending people to my affiliate page where I sold the same product as the original advertiser. The difference was that they were now giving me %50 of the sales instead of paying me the adsense fee. Guess what...
My click thru rate on my ad was just slightly lower than the original ad (%47) and these clicks made me $2300 in sales in just over a week. Had I stuck with Google I would have earned about $180 for the same clicks and none of the sales. The topic's popularity on technorati then dried up to almost nothing by this point and I quit the campaign.
Long story short. Since this experiment I have been using Google to find out which ads have a decent click thru rate and then I dump adsense and put up my own ad that looks exactly the same (except there is no "Ads by Google" blurb on them). My ads then send people to my affiliate page and I make the commissions for finding the traffic that others were previously cashing in on without giving me a dime (ok - they paid me pennies for adsense).
I know what you are thinking - most of you don't know how to create your own ads and aren't in the mood to learn html,javascript etc. I admit I had to pay a programmer to do this for me and if it hadn't worked I would have spent a good sum of money for nothing. Fortunately it did work and I found out something after the fact that would have saved me some money - there already is a program available which lets any moron like me write their own ads - exactly like Google's! And it's cheap cheap cheap!
A couple of clever Aussies figured out this same system and took it a step farther by developing a software program that will create your own ads and they look just like Google's. (You want them to look like Google's because people are already trained to click on them.) The designers are Ian Richardson and Carl Bradbrook and the product is called HavAds
Before running off to get this product I have added a short blurb from the developers below for you to read. To make the most from this product do what I do. I copy the ads that perform well. How do you find these - simple. Let me show you.
Take a popular search term in Google. Let's try "Make Money Online". Check out the Sponsored Links on the right hand side and see if you recognize ads that you have seen before - to do this properly you should keep checking for a few weeks as the ads that make money will still be there and the duds will fall by the wayside. I picked this term as you are all familiar with this Niche and I know you will all recognize one ad in particular;
Sponsored Links
I was scammed 37 times
These websites are absolute scams I
will show you the ones that work
Dannys-Scam-Review.com
Have you seen this one before? I bet you have because it is run day in - day out and costs the advertiser a small fortune. It must also bring in a small fortune or you wouldn't see it so often.
If you click on this ad you will be taken to a sales page that basically sells two affiliate products. Both products are available at clickbank and I'm sure you have heard of them - WWW.ULTIMATEWEALTHPACKAGE.COM and WWW.INSTANTMONEYVAULT.COM
What have we learned here? If you are selling to the "Make Money Online" crowd then you now know that this ad converts and the two affiliate products convert. I bet you have even seen the ad on your pages and been paid 6 cents everytime someone has clicked on it.
So... what would happen if you put the same ad on your page but sent the people to your own affiliate page selling the same products?
I suspect I have made my point.
Get smart folks and do what the winners are doing. No real trick here - just copy them!
OK here is the blurb from HavAds...
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HavAds is a Must Hav!
HavAds are a brand new way of keeping targeted traffic at your site, even when they click on a search engine ad for a different product. The HavAds software helps you to generate your own targeted niche ads, so when potential customers click away from your landing page or any page of your site or blog, you still have control over what they are seeing and where they are going.
Unlike traditional ads that you have no control over, you can manage what customers are seeing and you can even write the text to the ads yourself with ease. You can place HavAds in your site and if they generate a sale, you keep the commission for yourself.
The software program couldn’t be easier to use as it takes you step by step through the process for creating your own ads. The rule of thumb is that while traffic comes into your site, it eventually has to leave the site. How traffic leaves your site can have a lot to do with your profit margin.
Often, webmasters use search engine ads, although they often aren’t very profitable. The reason that search engine ads aren’t profitable is because once a prospective buyer clicks onto one, they go off to another site, already in the buying mode from your site and chances are you won’t ever see them again.
If a prospective customer from your site goes from your website to another site and decides to buy there, some other website owner earns an affiliate commission and you have been rewarded with a measly one hundredth of a cent for your troubles.
With HavAds you can turn the scenario around by placing highly targeted ads of your own, rather than from the search engines. This gives you a few useful advantages. The Ads that you are placing on your site are highly targeted, so if the potential customer doesn’t buy anything on your site, they may choose to click on one of the ads that are placed on the site. Ads that you, the website owner, get a full affiliate commission from. So if the customer does choose to buy somewhere else, you will still be getting a commission on the sale.
The beauty of HaveAds ads is they look exactly like regular search engine ads. Even though the ad has been clicked, the potential customer does not leave your site. If the customer buys from this ad you will receive a commission, as you are the affiliate for the ad. If the potential customer chooses not to buy and close the browser, then they are back to the original landing page and you are given another chance at enticing a sale from the potential customer.
Have Ads have many benefits available for website owners wanting to make a change in their internet marketing campaign.
· Since its new to the market, it can give a website owner an edge over their competitors.
· Ads are flexible since they can be created to each individual website owner’s specifications and for any type of niche market.
· Website owners are able to keep their traffic and potential customers at the site longer, which increases the chances of a sale.
· HaveAds has been created with human subconscious behavioral patterns in mind.
· The program is both effective and easy to use.
· The earnings potential of this program is unlimited and ads can be generated or even tweaked in minutes for a website.
· The website owner can also choose which programs are displayed on sites, unlike conventional search engine ads.
· The website owner writes the text for the ads. So knows they will attract interest.
There are also large ranges of pre-programmed ad styles to choose from that are generated by a wizard in the software program. Once generated the website owner can view the ads and make changes if desired. Once a HavAd has been created, the website owner only needs to copy and paste the ads onto the website in a table.
Another advantage for website owners is that HavAds can be generated or duplicated as many times as the owner sees fit and can be placed on as many pages of a site as the owner chooses.
The HavAds program takes about two minutes to generate an ad and there are no specialist skills or coding knowledge needed to make use of the software. A wizard takes you through each step of the process. All that is really required of the website owner is to find worthy affiliate partners for their niche market. It is that easy.
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You can get it Here but one last note - don't get this program in order to just sell it to others. Use it! Think outside of the box - meaning get away from affiliate marketing niches and start selling to other people - ie. no Internet Marketers. I have been using this system for a month now in the "Hobbies" niche and have found many profitable ads and products that convert. Just do a few weeks of research and you will find out which ads stick around and what products sell. Oh and do it all with blogs - zero costs. It really doesn't get any easier or cheaper!
I have added an update to this article here HavAds - Part 2
Make Money with HavAds
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